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What is Magic Maker™

"Anyone who makes a difference in someone's life is a Magic Maker™. As Magic Makers™, our job is to help kids overcome obstacles, embrace challenges and help foster their Magic, whatever that is. Life experience builds street smarts and common sense, skills that make the kids we work with shine if we help. Helping them discover their Magic in life, along with an attitude that challenges are essential, gives them purpose and identity." 

It's all about encouraging youth and each other to discover their Magic, Attitude, Goals, Identity and Common sense. Revisit some ideas shared by Magician Rich Ferguson, hear his story and see how his observations may make a big impact on the Magic in your life and the kids we work with.


As a successful magician and individual that has a story that surprises people, the direction of this program came together naturally. Magic Maker™ has a wonderful framework around the Magic of life, attitude, discovery, intelligence and how important our jobs are when supporting each other and the youth we try to help. Rich shares his story of survival and insight on how he believes we can work to open doors for kids who have doors shut in their faces unnecessarily. 

Survival Story

If you break down what anyone really wants, it's purpose and identity. Magic Maker™ explore ways to stop getting in the way of this process.



This 1.5-2 hour motivational program or keynote presentation is geared toward organizations that work with teens and kids in protective care, social services, at-risk academies and similar. However, the overall message can be presented to kids directly or people of all walks of life. It's all about embracing challenge and finding your Magic. Too often, the way society forces kids to deal with challenges or "issues" make them feel even more disconnected, ashamed or frustrated. As an expert observer and "survivor", Rich wants to share how this can be different.  Challenges can be awesome and fuel opportunities if we let them.

Challenges Keynote Program

Part of the program focuses on how we can shift our behavior to get amazing results. We can LOOK for opportunities in any situation to help someone explore their magic. In this example below, maybe realizing this child has rhythm and might be expressing a love for music would lead to something that would give him purpose and identity if harnessed correctly. 

Attitude and Motivational Speach

Solution to Issues Motivational Program

Another section focused on an important question: "What is Smarts?" From identifying the power of knowing how to adapt, keen observation and having common sense, we quickly see what a gift it is to be challenged while growing up.


A very fun section of the program is seeing celebrity faces and guessing what they have in common. This following slide will still surprise you when you see it following well-known faces. There are several sections like this which make the point that we know famous people for what they have driven to accomplish and not "problems" that they may have had earlier in life. It's a choice. Let problems define you and hold you back... or let them be the fuel for greatness. Rich shares his formula.

Motivation Struggle Program

Magic Maker Motivational Message

Of course, as an entertainer, Rich adds humor and magic to make it a memorable and fun experience. A lot of focus is on common sense and awareness due to the fact that kids that go through a lot have more "life experience" and smarts than they are given credit for. They are the most observant people in the world in many cases. Magic Maker™ also discusses learning, street smarts and Rich's secret formula to connect with kids and each other.

Funny Common Sense and Awareness in Speach

Magic Maker™ is available for at-risk youth groups, social services, academies, schools and any organizations that want to make a difference in kids and the world around them through shifting stigmas and being positive.  Rich Ferguson was lucky enough to make his struggles drive him in a positive direction to accomplish amazing goals. One of the goals of Magic Maker™ is to share this secret.

Have Rich Ferguson's Magic Maker™ motivational speaking program "appear" at your conference, retreat or training seminar. In addition to presenting, Rich is perfect for the dinners or receptions attached to your event as your magical, mingling entertainer. For more information about booking Rich as a keynote speaker, visit his official site or contact us directly using any method on this site.

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Social Services Testimonial

“Rich Ferguson is an engaging, entertaining motivational speaker! He will make you laugh, he will make you cry, and he will make you think! His presentation is interspersed with moments of magic that leave you in awe and wonder. His personal story is inspiring and powerful, demonstrating the resilience of the human spirit and serving as a message of hope to those who work with troubled youth.”

- Denny (Denise) Hoskins, Special Needs Adoption Program (SNAP) Supervisor, Department of Child Services

Rich Ferguson on Ellen

Video Testimonial


“Rich is amazing. His personal story is inspirational and youth seem to naturally be drawn to him.”

- Anna Boyd-Bucy, Executive Director Big Brothers Big Sisters of San Luis Obispo County